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Content marketing essential in B2B marketing
“Content marketing is the only option left for business-to-business marketing”.That is stressed by Ingrid Archer in an interview and during her presentation at the recent B2B Marketing Forum Amsterdam....
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Live webinar about online engagement in B2B
spotONvision organizes B2B marketing webinars regularly. The next one is planned and you can register today for a LIVE webinar on Thursday 23rd February. Do you want to kick-start your online...
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Help! How do I create interesting B2B content?
A question that is asked very often by B2B marketers, especially because they have so many others things on their to-do-lists. Often the creation of new content doesn’t get the highest priority. And...
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Lead generation in B2B: Place yourself in the shoes of your buyer in 6 steps
– By our spotONguest: Tristan Lavender – How can you use content to generate leads? This was the main question during the spotONvision-NIMA Expert Class ‘Connect & Convert’ on May 15th. I was...
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The B2B Marketing Forum 2013
After having organized three successful B2B Marketing Forums in the past three years, spotONvision is now looking forward to the fourth edition on March 14th, 2013, with new inspiration, a new location...
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Buyer persona creation: tips and tricks for interviews
To really know your buyer, you should regularly talk to him. Marketers often confuse talking to buyers with talking to existing customers. Sure, that is important too but it is much more relevant to...
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How to create a buyer persona profile in B2B in 4 steps
Each buyer is unique. However, we do not always have the opportunity and the resources to approach each buyer individually. So, we listen to the buyers and we try to find common denominators so we can...
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Save the date: Business Buyer Insights Webinar
How do business buyers find producers of products and services? a very relevant question, especially for B2B Marketers. The Business Buyer Insights report answers that question. Therefore spotONvision...
View ArticleMarketing Automation: the next step in B2B marketing
Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove...
View ArticleAnything that gets attention grows – the art of nurturing in B2B marketing
According to research of MarketingSherpa (2012), companies that nurture leads have an ROI that is higher than 45% compared to organizations without a nurture campaign. But what does nurturing actually...
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